Bobby Fischer Goes To Play

Does not quite have the ring of the title Bobby Fischer Goes to War: How the Soviets Lost the Most Extraordinary Chess Match of All Time by David Edmonds and John Eidinow, does it?
Someone I cannot recall took exception to my writing on the USCF forum that "chess is war."
I thought of that while reading the Forward to Go Fundamentals by Shigemi Kishikawa,by John Fairbairn. He writes: "Even in the last few months of when I write, while politicians and newspapers talked of stalled arms talks with the 'evil' North Korea, ordinary North Koreans were mixing with Go players of other nations in the WMSG and events in Japan. Proof yet again that even if chess is a game of war, Go is a game of co-existence."
Then there's this from the introduction to: Go! More Than a Game by Peter Shotwell: "As a result, within the first few decades of the twentieth century while the Japanese retained their heavily spiritual attitude about the game, Go in Japan became what could only be called one of the world's first mass-market sports. The old, moribund, and quarrelling professional Go associations were reorganized and quickly became the conduits of a system of tournaments that grew to become worth millions of dollars a year, dwarfing, for example, the amount of money spent worldwide on chess tournaments."
What would it take for that to happen in the world of chess?